Detroit Free Press: Marick Masters on Ford stock

Industry observers took notice when the price of Ford stock sunk to a 52-week low Friday after stagnating for months, even as the Dow Jones Industrial Average has hit new highs. Marick Masters, a Wayne State University business professor, said the stock dip is "déjà vu" to some extent. He pointed to a July 1, 2012, headline that said Ford at that time "reached" a "52-week low of $9.56" and said "Ford's challenges are structurally and strategically deep. "Its competitive strategy leaves too much in doubt and fails to show how to break through the vortex of forces buffeting the industry," Masters said. (Ford CEO Jim) Hackett "is under enormous pressure to improve operational and financial performance while articulating a clear pathway to success."

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