DBusiness: Mike Ilitch School of Business set to partner on Red Wings $1M community outreach initiative

The Detroit Red Wings have announced their inaugural Learn, Play, Score program, which will include hockey events for more than 30,000 youth in the city of Detroit. The program will be funded through an initial $1 million investment in partnership with the team, the Detroit Red Wings Foundation, and the NHL/NHLPA (National Hockey League Players’ Association) Industry Growth Fund. The program will engage 79 elementary and middle schools in the district, 12 Detroit Parks and Recreation “Fun Centers,” and four Boys and Girls clubs across the city in the next year. Ice rinks within the newly formed Detroit Hockey Rink Collaborative, including East Side Hockey Ice Arena, Jack Adams Memorial Arena, and the outdoor rink at Clark Park will offer affordable Learn to Skate and Little Wings Learn to Play programs. To ensure each program element meets and exceeds goals, the Mike Ilitch School of Business, Oakland University, and the University of Michigan will provide independent data reporting and analysis support.

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