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Alexander Davidson

Title

Assistant Professor of Marketing

Phone

313-577-3446

Email

alexdavidson@wayne.edu

Office

Mike Ilitch School of Business
2771 Woodward Avenue
Room 213
Detroit, MI 48201

Website

LinkedIn, Google Scholar

Alexander Davidson

Academic Programs

Marketing

Research and teaching interests

Research

Consumer decision-making in the sharing economy
Influence of self-esteem and materialism on consumer behavior

Teaching

Marketing management

Teaching interests

Marketing research
Digital marketing

Education

Ph.D. (Marketing), John Molson School of Business, Concordia University, 2017
B.A. (Economics), Concordia University, 2008

Publications

Davidson, A., Habibi, M. R., & Laroche, M. (2018). "Materialism and the sharing economy: A cross-cultural study of American and Indian consumers," Journal of Business Research.
Habibi, M. R., Davidson, A., & Laroche, M. (2017). “What Managers Should Know about the Sharing Economy,” Business Horizons, 60 (1), 113-121
Davidson, A., Nepomuceno, M. and Laroche, M., (2017). “Shame on You: When Materialism Leads to Purchase Intentions towards Counterfeit Products," Journal of Business Ethics, 1-16
Davidson, A. and Laroche, M. (2016). “Connecting the Dots: How Personal Need for Structure Produces False Consumer Pattern Perceptions,” Marketing Letters, 27 (2), 337-350

Presentations

Davidson, A. "Gender Price Differences in Airbnb: Implications for Service Providers of the Sharing Economy”, presented at the 2019 American Marketing Association Winter Academic Conference, Austin, Texas, USA, February 22-24 2019.
Davidson, A. & Theriault, D., “Are Political Conservatives More Hospitable? The Case of Airbnb”, invited presentation at the 2018 Symposium for Emerging Marketing Scholars, Logan, Utah, USA, December 7, 2018.
Davidson, A., Habibi, M. R & Laroche, “Structure-Seeking in the Sharing Economy”, presented at the 2017 ACR conference, San Diego, California, USA, October 26-29 2017.
Habibi, M.R., Davidson, A., Laroche, M. and Jaliloghli, A. "Cross-Cultural Comparisons and Social Perceptions of Hosts in a Peer-to-Peer Accommodation Context", presented at the 2017 Royal Bank International Research Seminar, Montreal, Quebec, Canada, September 21-22 2017.
Granitz, N., Habibi, M.R., and Davidson, A., "What Motivates Participation in the Sharing Economy", presented at the Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, California, USA, October 15-16 2016.
Davidson, A., Habibi, M.R. and Laroche, M., "Materialism and the Sharing Economy: A Cross-Cultural Study of American and Indian Consumers", presented at the 2015 Royal Bank International Research Seminar, Montreal, Quebec, Canada, September 24-26 2015.
Sultana, B. and Davidson, A., "Funeral Selfies: A Tool for Buffering Existential Anxieties", presented at the 7th Kern Conference on Visual Communication, Rochester, New York, USA, April 14-16 2016.
Davidson, A., Habibi, M.R., and Laroche, M., "Materialism and Participation in Sharing Practices", poster presented at the 2016 ACR conference, Berlin, Germany, October 27-29 2016.
Davidson, A., Nepomuceno, M. and Laroche, M., “Materialism and Detectably Counterfeited Goods: The Mediating Role of Embarrassment,” poster presented at the 2015 ACR conference, New Orleans, Louisiana, USA, October 1-3 2015.
Davidson, A. and Laroche, M., “Innumeracy and the Temporal Frame of Pro-Social Messages on Donation Likelihood,” poster presented at the 2015 SCP conference, Phoenix, Arizona, USA, February 26-28 2015.
Davidson, A. and Laroche M., “How Priming Collectivism or Individualism Can Impact Motivations and Increase Participant Satisfaction in Online Surveys,” poster presented at the 2015 SCP conference, Phoenix, Arizona, USA, February 26-28 2015.
Davidson, A. and Laroche, M., “Consumer Patternicity: Investigating the Influence of Abstract Mindsets on Personal Need for Structure,” poster presented at the 2014 ACR conference, Baltimore, Maryland, USA, October 23-25 2014.
Davidson, A. and Laroche, M., “Self-Construal, Construal Level and Collaborative Consumption in Emerging and Developed Markets,” poster presented at the 2014 Latin ACR conference 2014, Guadalajara, Mexico, July 24-26 2014.