Fred Morgan

Fred Morgan

Title

Professor of Marketing

Phone

313-577-4525

Email

fred.morgan@wayne.edu

Office

 307 Prentis

Curriculum Vitae

Fred Morgan

Academic Programs

  • Marketing

Research and teaching interests

Research

  • Marketing and public policy issues
  • Impact of legal environment on marketing and distribution strategy
  • Distribution channel issues

Teaching

  • Marketing and public policy
  • Marketing strategy
  • Product management
  • Marketing management
  • Marketing principles
  • Business and society

Education

  • PhD (marketing), 1972, Michigan State University
  • MBA (marketing), 1968, Michigan State University
  • BS (industrial management), 1967, Purdue University 

Biography

Morgan is a member of the American Marketing Association and Academy of Legal Studies in Business.

Publications

Margaret Hughes, Wally Ferrier, and Fred Morgan (2018), “Clear Signals or Ambiguity? How Long-Buyers and Short-Sellers React Differently to Competitive Actions,” Journal of Managerial Issues, 30 (1), in press.

Presentations

  • Fred Morgan, Karl Boedecker, and Jeff Stoltman (2017), "Punitive Damages: Status and Public Policy, Managerial, and Research Issues," American Marketing Association Summer Educators' Conference.
  • Kenneth Harris, Fred Morgan, Karl Boedecker, and Jeff Stoltman (2016), “Understanding and Mitigating Regulatory Capture,” American Marketing Association Marketing & Public Conference.
  • Jon Heber, Josh Rentschler, Billy Jones, Jeff Stoltman, and Fred Morgan (2014), “Compensating NCAA Student Athletes: Legal and Policy Issues,” Society for Marketing Advances Conference.
  • Lauri Eisen, Billy Jones, Fred Morgan, and Jeff Stoltman (2013), “College Athletes’ Right of Publicity,” American Marketing Association Summer Educators’ Conference.
  • Brad Carmean, John Miller, Kendi Pate, Fred Morgan, Karl Boedecker, and Jeff Stoltman (2013), “Learned Intermediary Doctrine in Marketing,” American Marketing Association Summer Educators’ Conference.
  • Karl Boedecker and Fred Morgan (2012), “Branding Strategies, Appearance Biases, and Employment Discrimination,” American Marketing Association Marketing & Public Conference.
  • Jack Kasulis, Fred Morgan, Karl Boedecker, and Jeff Stoltman (2012), “Managing Product Safety throughout the Distribution Network,” American Marketing Association Marketing & Public Conference.

 

We will create and advance knowledge, prepare a diverse student body to thrive, and positively impact local and global communities.