John Heinrichs

John Heinrichs

Title

Associate Professor of Information Systems Management

Phone

313-577-4542

Email

ai2824@wayne.edu

Syllabi

Office

 328.08 Prentis

Website

http://inbound.business.wayne.edu/iit

John Heinrichs

Academic Programs

  • Information systems management

Expertise

 Inbound Information Technology

Research and teaching interests

  • Competitive Intelligence
  • eLearning
  • Knowledge Management
  • Search Engine Optimization
  • Web Design and Development
  • Social Network Analysis; Social Media Usage
  • Inbound Marketing

Education

  • University of Toledo, Ph.D., Manufacturing Management / Information Systems, 2001
    • Dissertation: "Interaction Effects of Strategic Decision Models and Business Intelligence Tools on Knowledge Generation in Manufacturing Firms"
  • Bowling Green State University, MBA, Management Information Systems, 1982
    • Thesis: "Computerized Dental Office Management"
  • University of Toledo, B.S., Mathematics, 1976
    • Area of Concentration: Computers
  • Certified Professional in Inbound Marketing, with Honors
  • Certified Inbound Marketing Full Funnel Specialist, 2012
  • COS Designer Certification, 2015
  • Certification in Production and Inventory Management from the American Production and Inventory Control Society, 1997
  • Microsoft Office Master Certification, 2005
  • Microsoft Certified Application Specialist - Windows Vista; February, 2008
     

I have focused on enhancing skills in the application of inbound information technology to helping organizations gain competitive advantage. To that end, I have earned the "Inbound Marketing Certification", the "HubSpot Certification" and the "Design Certification".

Biography

In his research, Professor Heinrichs focuses on how information technology can provide business and organizations with optimal placement in the marketplace. His research interests include competitive intelligence, eLearning, knowledge management, search engine optimization (SEO), and inbound marketing. He incorporates these research interests with students in his Inbound Information Technologies course (ISM 7505), where students begin to understand how to position an organization in cyberspace. Discussion focuses on SEO, links, RSS syndication, blogging, page ranking, tweeting, publishing and tagging content, email campaigns, and social media.

Heinrichs has taught a variety of classes in the Mike Ilitch School of Business and the School of Library and Information Science. These classes include: ISM 3630: Business Information Systems, ISM 5994: Software Applications for Business, ISM 7994: Digital Content Creation, ISM 7505: Information Analytics: Inbound Information Technology, LIS 6080: Information Technology, LIS 7410: Productivity Tools, LIS 7420: Website Development, LIS 7440: Scripting Applications, LIS 7490: Competitive Intelligence, LIS 7491: Data Analytics, LIS 7492: Information Visualization, LIS 7850: Special Topics, LIS 7990: Directed Studies, and LIS 8410: Issues.

Heinrichs is currently teaching:

  • ISM 3630: Business Information Systems
  • ISM 5994: Software Applications for Business
  • ISM 7994: Digital Content Creation
  • ISM 7505: Information Analytics

Professional experience: 

  • Wayne State University, 2000-present
    • Associate Professor: Information Systems and Management Department; 2013-present
    • Associate Professor: School of Library and Information Science; 2009-2013
    • Assistant Professor: School of Library and Information Science; 2003-2009
    • Instructor: School of Library and Information Science; 2002-2003
    • Lecturer: Information Systems and Management Department; 2000-2002
  • The University of Toledo, 1998-2000
    • Lecturer: Department of Marketing & e-Commerce, 1998-2000
  • Berwick, Grantley, and Ramm, 1995 - 1997
    • Consultant
  • IBM Corporation, 1977 - 1995
    • Customer Satisfaction Manager, 1993 - 1995
    • Quality Manager / Facilitator, 1990 - 1993
    • Marketing / Technical Support Manager, 1987 - 1990
    • Advisory Marketing Representative, 1983 - 1987
    • Account Systems Engineer, 1977 - 1983
  • Independent Consultant, 1976
    • Consultant
  • Bowling Green State University, 1976
    • Teaching Assistant: Department of Information Systems, 1976

View John Heinrichs's profile on LinkedIn

Publications

Books

Winning Strategies from Competitive Analytics, John H. Heinrichs and Jeen-Su Lim, eKindle version, Amazon.com, 2011, ASIN: B00506UADG - Available at ... Winning Strategies from Competitive Analytics at Amazon.com. Obtain a free reader for your PC/Mac at Download Kindle for PC or Download Kindle for Mac. Winning Strategies from Competitive Analytics, John H. Heinrichs and Jeen-Su Lim, Troy, MI, Thomson, 2008 ISBN: 142 663 01 90. Customer Relationship-Driven Marketing, Jeen-Su Lim and John H. Heinrichs, Mason, OH, Thomson, 2007 ISBN: 0 7593 9299 4. Strategic Marketing Analysis: Business Intelligence Tools for Knowledge Based Actions, Jeen-Su Lim, John H. Heinrichs and Lonnie J. Hudspeth, Chicago, IL, Simon and Schuster, 1999.

Book Chapters

  • Integrating Electronic Notebooks In Daily Work: Training Modules For Academic Librarians John H. Heinrichs and Bin Li, An Introduction to Staff Development in Academic Libraries, Elizabeth Connor, Editor, 2008, The Haworth Press, ISBN: 978-0-7890-3844-9

  • Using Data Mining and Analysis Techniques to Understand Academic Librarian Training Requirements, John H. Heinrichs, Kee-Sook Lim, Jeen-Su Lim, and Sandra G. Yee, An Introduction to Staff Development in Academic Libraries, Elizabeth Connor, Editor, 2008, The Haworth Press, ISBN: 978-0-7890-3844-9

  • Training Cyber-Librarians: The New Skill Requirements, John H. Heinrichs and Nancy Czech, Thinking Outside the Book: Essays for Innovative Librarians - XX Continuing To Learn. Carol Smallwood, Editor, 2008, McFarland & Company, Inc. Publishers, Jefferson, NC. ISBN 978-0-7864-3575-3. http://www.mcfarlandpub.com/book-2.php?id=978-0-7864-3575-3.

  • Beyond the Blue Carpet: Simulating Reference Desk Activities in an Academic Library, John H. Heinrichs and Nancy Czech, Thinking Outside the Book: Essays for Innovative Librarians - XII Library Instruction. Carol Smallwood, Editor, 2008, McFarland & Company, Inc. Publishers, Jefferson, NC. ISBN 978-0-7864-3575-3. http://www.mcfarlandpub.com/book-2.php?id=978-0-7864-3575-3.

  • Library Sciences Students' Evaluation of Controversial Materials as a Predictor of Library Holdings in OCLC WorldCat, Robert P. Holley and John H. Heinrichs Festschrift, (00): 000-000.

Articles / Proceedings

2017

  • [J30] Gender and Hedonic Usage Motive Differences in Social Media Site Usage Behavior, Jeen-Su Lim, John H. Heinrichs, and Kee-Sook Lim, Journal of Global Marketing, 2017: 0 (0) 0-0. Published online 13 April 2017.

2016

  • [P30] Impact of New Product Development Flexibility on Performance, at the 2016 Annual Meeting of the Decision Sciences Institute in Austin, TX with Jeen-Su Lim and Kee-Sook Lim

  • [P29] Evaluating Performance Quality of a Firm's Social Media Activities, at the 2016 Annual Meeting of the Decision Sciences Institute in Austin, TX with Jeen-Su Lim and Kee-Sook Lim

  • [J29] Gender Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia, John H. Heinrichs, Abdulrahman Al-Aali, Jeen-Su Lim, and Kee-Sook Lim, Journal of Global Marketing, 2016: 29 (2) 85-97.

  • [J28] Advertising Appeal and Presentation Format: Aligning to the Individual User's Interests, Morad S. Alkarsh and John H. Heinrichs, McNair Scholars Research Journal, 2016: 17-25.

2015

  • [P28] Determinants of Consumers' Participation in Online Virtual Communities, at the 2015 Annual Meeting of the Decision Sciences Institute in Seattle, WA with Jeen-Su Lim and Kee-Sook Lim

  • [P27] Gender and Usage Motive Differences in Social Media Usage Behavior, at the 2015 Annual Meeting of the Decision Sciences Institute in Seattle, WA with Jeen-Su Lim and Kee-Sook Lim

  • [P26] Antecedent and Consequences of Firm Agility, at the World Conference on Business and Management 2015 Meeting in Seattle, WA with Jeen-Su Lim and Kee-Sook Lim

  • [P25] Impact of User Characteristics on Social Media Usage, at the Marketing Management Association Spring 2015 Conference, in Chicago, IL. with Jeen-Su Lim and Kee-Sook Lim

2014

  • [J27] Impact of Satisfaction with e-Retailers' Touch Points on Purchase Behavior: The Moderating Effect of Search and Experience Product Type, Jeen-Su Lim, Abdulrahman Al-Aali, and John H. Heinrichs, Marketing Letters, 2014 Published online: 28 October 2014.

  • [J26] Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical Test, Jeen-Su Lim, Kee-Sook Lim, and John H. Heinrichs, Marketing Management Journal, 2014 24(2).

  • [P24] Differentiating Factors and Impact of Firms' Social Media Site Activities: A Benchmark Study, at the Decision Science Institute 2014 Annual Meeting in Tampa, Florida with Jeen-Su Lim and Phuoc Pham

  • [P23] Impact of the E-Retailer Reputation on the E-Purchase Process, at the Decision Science Institute 2014 Annual Meeting in Tampa, Florida with Kee-Sook Lim and Jeen-Su Lim

2013

  • [P22] An Empirical Test of Social Media Evaluation and Usage: Gender and Mobile Access Method Differences, at the Decision Science Institute 2013 Annual Meeting in Baltimore, Maryland with Jeen-Su Lim

  • [P21] HealthQUAL Model: A Supply Chain Management Driven Healthcare Service Quality Model, at the Global Supply Chain Management Conference - September 2013, Dearborn, MI. with Jeen-Su Lim and Kee-Sook Lim. 

  • [J25] Testing Alternative Models of Individuals' Social Media Involvement and Satisfaction, Jeen-Su Lim, Abdulrahman Al-Aali, John H. Heinrichs, and Kee-Sook Lim, Computers in Human Behavior, 2013 29 (6): 2816-2828.

  • [P20] Determinants of Social Media Satisfaction and Usage: The Moderating Effect of Access Method at the Computers in Libraries Annual Conference - April 2013, Washington DC. with Jeen-Su Lim

2012

  • [P19] Determinants of Social Media Satisfaction and Usage: The Moderating Effect of Access Method at the Decision Science Institute Annual Conference - November 2012, San Francisco, CA. with Jeen-Su Lim and Kee-Sook Lim

  • [P18] Inbound Marketing Plan at the Michigan Libraries Association Annual Conference - October 2012, Detroit, MI.

  • [P17] Building Connections in an Online World at the Micigan Libraries Association Annual Conference - October 2012, Detroit, MI. with Karen S. Farrell

  • [P16] Impact of Global New Product Development Practice on Innovation Learning and Project Performance at the Academy of International Business Annual Conference - July 2012, Washington, DC. with Jeen-Su Lim and Kee-Sook Lim

2011

  • [J24] Influence of Social Networking Site and User Access Method on Social Media Evaluation, John H. Heinrichs, Jeen-Su Lim, and Kee-Sook Lim, Journal of Consumer Behavior, 2011, 10 (6): 347-355.
    Article can be found at Journal of Consumer Behaviour

  • [J23] Social Discovery Marketing Touchpoints, John H. Heinrichs and Jeen-Su Lim, Journal of Applied Learning Technologies, 2011, 1 (2): 25-30.
    Article can be found at Journal of Applied Learing Technologies

  • [P15] Impact of Social Media Opinion Leadership and Affect on Product Purchase Decisions at the Decision Science Institute Annual Conference - November 2011, Boston, MA. with Jeen-Su Lim and Kee-Sook Lim

  • [P14] Testing Alternative Models of User Involvement and Satisfaction in the Social Media Context at the Decision Science Institute Annual Conference - November 2011, Boston, MA. with Jeen-Su Lim and Kee-Sook Lim

  • [P13] Social-Discovery-Marketing.Com at the MLA Academic Libraries 2011 Conference - May 2011, Grand Rapids, MI. with Jeen-Su Lim, Nancy Czech, Jan Utz

  • [P12] Five Key Principles Of Social Discovery Marketing at the New Learning Technologies 2011 Society for Applied Learning Technologies Conference - February 2011, Orlando, FL. with Jeen-Su Lim

2010

  • [J22] Information Literacy and Office Tool Competencies: A Benchmark Study, John H. Heinrichs and Jeen-Su Lim, Journal of Education for Business, 2010, (Jan/Feb), 85 (3): 153-164.
    Article can be found at Journal of Education for Business

  • [P11] Testing an Attitude Model of Social Media Usage Behavior at the Decision Science Institute Annual Conference - November 2010, San Diego, CA. with Jeen-Su Lim

  • [P10] Determinants of Social Media Usage: An Empirical Investigation at the 2010 American Marketing Association Summer Marketing Educators' Conference - August 2010, Boston, MA. with Jeen-Su Lim

2009

2008

  • [J19] Required Software Productivity Tool Skills: Public Library Directors' Perceptions, John H. Heinrichs, Public Library Quarterly, November 2008, 27(4): 316-334.
    Article can be found at Public Library Quarterly

  • [J18] Validating The End-User Computing Satisfaction Instrument: A Confirmatory Factor Analysis Approach Using International Data, Kee-Sook Lim, Jeen-Su Lim, and John H. Heinrichs, Journal of International Technology and Information Management, 2008, 17(2): 153-165.
    Article can be found at Journal of International Technology and Information Management

  • [J17] Testing an Integrated Model of E-Shopping Web Site Usage, Kee-Sook Lim, Jeen-Su Lim, and John H. Heinrichs, Journal of Internet Commerce, 2008, 7(3): 291-312.
    Article can be found at Journal of Internet Commerce

  • [J16] Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability, John H. Heinrichs and Jeen-Su Lim, Journal of Strategic Marketing, June, 2008, 16 (2): 91-110. Article can be found at Journal of Strategic Marketing

  • [J15] Use of Interactive Video Games in Library Research Skills Instruction, John H. Heinrichs and Crystle A. Martin, Journal of Interactive Instruction Development, 2008, 20(1): 11-16.
    Article can be found at Journal of Interactive Instruction Development

  • [P9] Testing an Integrated Model of e-Learning Adoption Decision at the 2008 American Institute for Higher Education - April 4, 2008, Orlando, FL. with Jeen-Su Lim (Awarded best business paper of the conference)

  • [P8] Promoting Library and Research Instruction Using Video Games at the 2008 Annual Society of Applied Learning Technology Conference - Jan 2008, Orlando, FL. with Crystle A. Martin

2007

  • [J14] Determining Factors of Academic Library Website Usage, John H. Heinrichs, Kee-Sook Lim, Jeen-Su Lim, and Melissa Allen, Journal of the American Society for Information Science and Technology, December, 2007, 58(14): 2325-2334.
    Article can be found at Journal of the American Society for Information Science and Technology

  • [J13] Libraries as Repositories of Popular Culture: Is Popular Culture Still Forgotten?, Robert P. Holley and John H. Heinrichs, Collection Building, 2007, 26 (2): 48-53.
    Article can be found at Collection Building

  • [P7] Professional Development of Academic Library Managers at the 2007 Annual Society of Applied Learning Technology Conference - Jan 2007, Orlando, FL. with Jeen-Su Lim.

2006

2005

2003

  • [J6] New Product Development Practices and Export Involvement: An Initial Inquiry, Thomas W. Sharkey, Jeen-Su Lim, and John H. Heinrichs, International Journal of Innovation Management, December 2003, 7 (4) 475-499.
    Article can be found at International Journal of Innovation Management

  • [J5] Integrating Web-based Data Mining Tools with Business Models for Knowledge Management, John H. Heinrichs and Jeen-Su Lim, Decision Support Systems, April, 35 (1), 2003, pp. 103-112.
    Article can be found at Decision Support Systems

  • [P6] Impact of Product Development Cycle Time on Export Involvement at the 2003 Annual Decision Science Institute (DSI) Conference in Washington, DC. with Jeen-Su Lim and Thomas W. Sharkey

2002

  • [J4] Teaching Strategic Marketing Models with Web-based Business Intelligence Tools: Innovative Guided Marketing, John H. Heinrichs, Jeen-Su Lim and Lonnie J. Hudspeth, Journal of Marketing Education, August, 24 (2), 2002, pp. 135-142.
    Article can be found at Journal of Marketing Education

  • [J3] Knowledge Management, John H. Heinrichs, Jeen-Su Lim and Lonnie J. Hudspeth, Encyclopedia of Information Systems, 2002.
    Article can be found at Encyclopedia of Information Systems - 2002

  • [P5] Utilization of a Web-based Data Mining System for Knowledge Creation at the 2002 Annual Decision Science Institute (DSI) Conference in San Diego, CA. with Jeen-Su Lim

2001

2000

  • [J1] An Integrative Data Mining Approach for Teaching Knowledge-Based Business Decision Models, John H. Heinrichs, Jeen-Su Lim and Lonnie J. Hudspeth, Decision Line, 31 (3), May 2000, pp. 4-7.
    Article can be found at Decision Line

1999

  • [P4] On-Line Analytical Processing at Washtenaw Mortgage Company at the 1999 Annual Decision Science Institute Conference in New Orleans, LA.

  • [P3] An Integrative Data Mining Approach for Teaching Knowledge-Based Business Decision Models at the 1999 Annual Decision Science Institute Conference in New Orleans, LA. with Jeen-Su Lim

1997

  • [P2] Integration of Manufacturing Subsystems Utilizing Advanced Information Technology at the Midwest Decisions Sciences Institute 1997 Annual Meeting in Indianapolis, IN.

1996

  • [P1] Leadership in TQM Implementation: An Evolutionary View at the Midwest Decisions Sciences Institute 1996 Annual Meeting in South Bend, IN.

 

Awards

  • 2015 Winner of the Sue Garr Innovative Teaching Award
  • 2011 Winner of the Decision Science Institute Conference Best Track Paper Award for the Information Technology track
  • 2008 Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence
  • 2008 Winner of the American Institute of Higher Education International Conference Best Business Paper Award
  • Featured in the July 13, 2006 Life @ Wayne newsletter for Distance Learning System Award
  • 2006 Winner of the Sonic Foundry's Rich Media Impact Awards
  • Featured in the 2006 Sonic Foundry Mediasite Case Study
  • 2006 Scholarship award winner for the EduComm Conference
  • 2005 Winner of the Seoul Journal of Business Outstanding Paper Award
  • 2005 Nominee for the Wayne State University President's Award for Excellence in Teaching
  • 2000 PASS (Professional Association of SQL Specialists) 2nd place Award winner for innovative use of SQL technology.
  • 2000 Comshare Annual Report: Featured in recognition of leading edge use of business intelligence software applications.
  • 2000 Microsoft Business Case Review: Featured for innovative use of technology in the classroom.
  • 2000 FSForum Business Case: Featured for educating future business leaders on application of technology.
  • 2000 Comshare Business Case Review: Featured for application of decision support tools.
  • 1999 Decision Science Institute Instructional Innovation Award finalist for "An Integrative Data Mining Approach for Teaching Knowledge-based Business Decision Models".
  • 1994 SPSS Annual Report: Featured in recognition of leading-edge customer satisfaction applications.
  • 1977 Region III American Production and Inventory Control Society (APICS) award for "Using the Box-Jenkins Technique for the Prediction of Local Advertising Sales".
  • Member of the Honorary Chapter of Alpha Iota Delta in the Decision Sciences.

Program Innovation and Development Fund Grant

  • Sponsor: Wayne State University Graduate Program
  • Title: Inbound Information Technology Concentration: The Future for the Growth of the School of Business Administration
  • Awarded:  January, 2015
  • Overview:
    • The IIT concentration for the MBA program will consist of three highly integrated courses focused on ensuring students have market-ready, in-demand skills.  Currently employed MBA students can quickly demonstrate a return on their educational investment in as few as 20 weeks using the new School of Business Administration (SBA) course delivery model.  Thus, these three highly integrated courses will uniquely position the SBA as an innovator in the application of content creation tools and inbound information technology techniques currently demanded by the marketplace.