David Williams

David Williams

Title

Associate Professor of Marketing

Phone

313-577-4842

Email

ad4287@wayne.edu

David Williams

Academic Programs

  • Marketing

Expertise

Marketing research, Consumer behavior, Marketing strategy 

Research and teaching interests

Research

  • Internet Marketing and Web-Site Design
  • Measure Customer Perceptions of Service Quality
  • Persuasive Communication Strategies in Direct Marketing

Teaching

  • Marketing Research
  • Electronic Marketing
  • Consumer Behavior
  • Principles of Marketing

Education

  • Ph.D., Wayne State University, 1980
  • MA, Wayne State University, 1976
  • BA, University of Wisconsin

Biography

Williams is a member of the American Marketing Association, Association for Business Communication and Society for Technical Communication.