WDET: Cathy Cuckovich on Big 3’s shift to larger vehicles
Automakers are responding to consumer trends that have been moving away from sedans and are investing in larger vehicles such as SUVs, trucks and crossovers. Automakers have invested in what their vehicle fleets can offer. Wayne State University Mike Ilitch School of Business Teaching Fellow Cathy Cuckovich says auto companies adapted their manufacturing to a consumer base that enjoys larger vehicles.
“They’ve begun to make different options, different sizes, build them off of even car platforms, so the ride has become better, more luxurious, more sporty. So they’ve given consumers more choices and consumers have embraced those,” says Cuckovich.