WalletHub: Sujay Dutta on holiday sales

What types of products are most likely to be discounted as part of holiday sales? WalletHub asked financial experts including Sujay Dutta, associate professor of marketing in the Wayne State Mike Ilitch School of Business. Dutta said, "Retailers usually limit big discounts to small item quantities and hence, most consumers should expect to get mid-range discounts, realistically speaking." Dutta goes on to explain the difference between need-driven versus price-driven shopping, and how to make sensible holiday purchases. 

Full story in WalletHub

 

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