Ilitch School professor of marketing and international business delivers DAN Management Distinguished Lecture
Mike Ilitch School of Business Professor of Marketing and International Business Attila Yaprak delivered a DAN Management Distinguished Lecture in Consumer Behavior on February 28 at Western University in London, Ontario, as part of Western’s Faculty of Social Science Distinguished Lecture Series. The topic of the lecture was “Global Consumer Culture Theory: Evolution and Impact on Business.”
Yaprak has won multiple teaching awards and his research has been published in the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Business Research, International Marketing Review, International Business Review, Political Psychology and many others.
