Ilitch School graduate advisor published in NAGAP journal

Melissa Sweda, an advisor in the Mike Ilitch School of Business Graduate Programs Office, had a conference session summary published in the summer 2019 issue of the National Association of Graduate Admissions Professionals (NAGAP) journal, Perspectives.

Sweda’s report was titled “NAGAP, Carnegie Dartlet, and Google Digital Insights for Graduate Enrollment Report for 2019.” Her summary was based on surveys from 176 respondents that ranged from entry-level to advanced graduate enrollment management professionals.

The report focused on the use and expectations of digital marketing to drive graduate enrollment.