Ilitch School alumnus' startup wins GreenLight pitch competition grand prize

A fitness app for swimmers and a wastewater treatment solution were among the winners of a total of $100,000 awarded at The Greenlight Business Model Competition. This year 22 young companies with big ideas competed at Michigan State University's Wharton Center for Performing Arts in East Lansing, according to a news release. Finalist teams pitched a wide variety of concepts to a panel of judges and were given space to network with venture capital firms and other potential investors. The funding is to be used for starting business ventures in Michigan. The $40,000 grand prize (sponsored by the Michigan Economic Development Corp.) was awarded to MySwimPro, a fitness application aiming to help swimmers improve performance. MySwimPro was founded by Mike Ilitch School of Business graduate Fares Ksebati.

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