Ilitch School alumna Sara Mahmood named to Crain's 20 In Their 20s

They’re solving mobility challenges, doing development differently and making philanthropy more accessible. They’re growing companies, giving back and guiding change. They’re making moves. Crain's Detroit Business named 2013 Mike Ilitch School of Business marketing and supply chain graduate Sara Mahmood among its 20 In Their 20s for 2017. 

Mahmood led the successful effort to recraft the AdCon Conference, a one-day networking event, by taking a more holistic approach to its audience. Elected chairman of the conference in 2013, she still fulfills the role today while working as a senior analyst at Dearborn-based GTB, the global ad agency of record for Ford Motor Co.

In her words, AdCon "needed a heavy face-lift to stay relevant." She led the successful effort to recraft the one-day networking event by taking a more holistic approach to the conference's audience.

Mahmood worked with Facebook.com's local office to develop a social media strategy for targeting potential attendees, especially people outside of traditional marketing. The conference now attracts young people who want to study marketing to aid their entrepreneurial efforts, such as app developers and urban planners who want to tell their stories.

Crain's Detroit Business

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