Hakan Yildiz publishes new teaching case focused on Home Depot
Mike Ilitch School of Business Associate Professor of Global Supply Chain Management Hakan Yildiz has co-authored a teaching case accepted for publication by Ivey Publishing.
According to Ivey’s website, their cases “are lauded by the academic community as meeting the rigorous demands of management education by responding to the ever-changing needs of business and society.”
The case, “The Home Depot Inc.: A Digital Transformation for Customer Experience,” discusses transitions made to accommodate the new digital market for Home Depot customers.
Yildiz’s co-authors are Jeffery Elsworth, Keith Ferguson, Ahmet Kirca, Jason Miller, Judith Whipple, Jeffrey Beck and Gerry McNamara.
A summary of the case is below. More information can be found at ivycases.com.
Craig Menear, chief executive officer of The Home Depot Inc. (Home Depot), recognized the need to be responsive to the changing retail landscape and changes in customer preferences. Customers were increasingly expecting to shop online and in-store interchangeably; thus, a seamless experience was critical. To remain a market leader in the do-it-yourself (DIY) industry, Home Depot focused on becoming a best-in-class interconnected retailer by connecting its associates to its customers to improve the customer experience, and by connecting its stores more closely to the online experience. In 2017, Menear and his senior team were considering how to best leverage the company’s key resources in this interconnected retail environment, while also acknowledging the challenges that this environment posed.