Media Monitoring SuiteTVEyes

Transcript


WWJ-DET (CBS) - Detroit, MI
CBS News Detroit at 5pm
+ Local Market Viewership: 960
Local Publicity Value: $54.50per 30s
WWJ 1/30/2024 5:45:31 PM: ...cars by 2035. but these hybrids will be lpful while the v. infrastructures. is built backup the timing of the rollout was not anced. but par says that e. v.'s are the focus this year. joining us to talk about this announcement. our wayne state professor of management merrick masters as well as an in chief of headlight that news paul eisenstein. thank you both for being here. to be so as we just noted add d. m. why is it? theplug in hybrid game. if you will and kind of has moved away from it in recent years. now they're moving right bac merrick, what is that? signals the well. it's a that good system as they said. in order to comply. with certain regulations about emissi standards and to ease the transi to electric cation. i think it' really a short term measure to get them hop. in this transition and there taking a page i think from toyota. that has u this approach as a way to segue int a lecture. paul. what is your initi reaction to this announcement? i reported that the disease this is going to ha no it's no surprise whatsoever. in fact,t's extremely smart move all lot 12 1 to get them into a segment that is growing ratheridly. but also to be abl to come on rs such as as a you may recall tt old you store. to lantis. want to make what the big guys are going. to be. launching electrified pickup trucks still landis really made some big news when they now they would put in a range extender that would hel overcome essentially a plugin in hybrid concerns about range. particularly when towing she is really smart in trying to do something similar. this all of a sudden made an all a hybrid in this case. a plugin much more attractive much more attractive. to conventional pick up. by who want to do some heavy duty towing or travel long distances, i i expected. pick ups will b of the things that we will see with. the plug in hybrid package. but will alsobably see us. and some of their large suvs u. v.'s and we may see a couple of products of surprise. you know, we've already seen with the chevrolet corvette. he ray little electrifying guest power treean be a lot. of on the dry. it is the fastest product. they have right now. so we have ta a lot with both of you about that transition. to a fully electric vehicle. and that reddit's answer as it for a lot of people to make that jump. so called ourgins. in sort ...