Fourth annual Big Data and Business Analytics Symposium begins March 23

Wayne State University will host its fourth annual Big Data and Business Analytics Symposium on March 23 and 24 at the WSU Student Center. More than 100 leading companies in varied fields such as health care, finance, information technology, energy, automotive, manufacturing and supply chain management will converge to discuss how big data strategies can drive business success. “The panel sessions will create some rich discussions that will provide some clarity on big data, and we will complement these conversations with case studies where companies can report on real experiences and share best practices,” said Ratna Babu Chinnam, professor and co-director for the Big Data and Business Analytics Group at Wayne State University. The philosophy of sharing and open discussion is at the core of this year's event theme, "Doing it Right." Chinnam explains that many companies launch data analysis initiatives that are not only expensive but also do not provide sufficient insight for developing sound strategies in marketing, product development, distribution sales or service. “It's not about companies coming in and saying 'this is the right way to do it,'' said Chinnam. “We want them to tell others what they've done, what experiences they had with various projects, and what were the lessons learned so that others can benefit.” Wayne State's commitment to leadership in big data was taken a step further when the WSU Board of Governors approved a new Master of Science program in Data Science and Business Analytics, a collaboration between the College of Engineering and the Mike Ilitch School of Business that will launch this fall.

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