Detroit hopes visitors to auto show will see a glimpse of revival
Jeffrey Stoltman, associate professor of marketing at Wayne State University School of Business Administration spoke with The New York Times about the importance of the North American International Auto Show on Detroit’s image and economy.
"It is very important for the auto show to go off without a hitch," said Stoltman. "This is a compelling story that the whole world is following."
The auto show has historically been a financial boon to Detroit, and this year is no exception. Organizers estimate that it will contribute $365 million to the local economy in wages and other spending. The glamour and glitz of the auto show are a welcome relief from negative news, and an opportunity for Detroit to put on its best face for industry executives and other attendees from around the world.
