Canvas Watch Co. plans to dial in sales with timely design, Kickstarter boost

Jeffrey Stoltman, associate professor of marketing at Wayne State University School of Business Administration, said that internet-based businesses must have websites that match the image of their product.  Startups companies must create a narrative that makes their product appealing Stoltman said about Shaun Reinhold’s Canvas Watch Co. LLC.

Crain's Detroit Business

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